It’s artificial intelligence wot done it!

The fastest growing of Britain’s big four supermarkets, Morrisons, on Thursday reported another rise in quarterly sales, and Germany based machine learning company Blue Yonder is claiming some of the credit. Commenting on the way its software reduced overstocking and...

Beware of Black Friday discounts

Heavy discounting on Black Friday is not an effective way of making new customers. That’s the advice from marketing analysts Optimove in the run-up to the holiday season. They point out that Next’s CEO Lord Wolfson referred to the day as “pointless”, and...