Fun and games with loyalty programmes

In the omnichannel marketplace, brands that engage with consumers as individuals stand a better chance of retaining customers. Loyalty programmes are a time honoured way of achieving this. The first known loyalty scheme dates back to 1793 when a merchant in the US...

Protecting against domain name brand fraud

DomainTools, a leading monitor of DNS (domain name system) based fraud, is predicting which “look alike” names will trick shoppers this month as Cyber Monday approaches. The brands most likely to be spoofed correspond with the most popular online retailers, including...

Closing the gap on unknown shrink

Operational shrink has been underestimated, says Colin Stewart, Director of Asset Protection at Abercrombie and Fitch with responsibility for fifteen Countries in Europe and the Middle East. “There is always that quoted global industry statistic that 5% of your risk...