A new variant of EAS tag from Checkpoint Systems promises to solve a problem many retailers face.
How does a retailer provide in-store iPads and tablets to help shoppers make orders, without the devices walking out the door with the customers?
Use of these on-site devices is increasingly popular. A survey by the consultants Cap-Gemini found that where the technology was available, 68% of consumers will use in-store tablets and kiosks to order products.
But the survey also found that one reason retailers are stalling on this kind of digitization is quite simply the risk that the technology will be stolen.
Cue the launch this week of Bug Tag 2 – an innovative loss prevention tool from Checkpoint Systems, a global supplier of merchandise availability solutions.
This versatile EAS tag is designed to protect a wide range of merchandise, “specifically high theft items such as tablets and display products”, says Checkpoint.
“Easy to apply, quick to remove, and low profile” is how its makers recommend it.
It features a “compact, reusable alarm module, a disposable adhesive sled” and “includes a flashing LED to demonstrate that it is live” which “can be combined with a unique snare connector, enabling retailers to loop into merchandise with a 60” inch cable.”
The alarm is easy for staff to remove but difficult for thieves to pry off, says Checkpoint.
Again hinting at a specific application for this product to in-store tablets, Checkpoint’s VP of Merchandise Availability Solutions Neville Payne said this week:
“The Bug Tag 2 provides both security and flexibility, and will help retailers reduce shrinkage and operational efficiency, while increasing sales through merchandise availability.”
So yes, the device will enable more products to be put on display. It will also embolden retailers to roll out more display technology and speed up digitization of their stores.