Data is the raw material from which businesses build their offerings. Tony Sales, the man formerly known as “Britain’s Greatest Fraudster,” explains how ‘eTheft’ is going to destroy some of the very businesses it helped to create.

If an armed robber walked into your business and demanded that you “hand over the cash,” you can readily appreciate the motive. However, these days a villain is more likely to hold a gun to your head and give you a USB stick to put into your computer. In a bank raid the robbers would probably leave the cash. The eTheft offers a far bigger payoff and for less hassle…

Cash is easy to trace, bulky to move, and inevitably raises questions when used in large amounts. Data, on the other hand, can be traded internationally at the touch of a button, converted into untraceable digital currency and spent anywhere in the world. But the loss of the data is only the start of a nightmare scenario too easily imagined by many businesses following an eTheft…

New international legislation enshrines every person’s inalienable right to a digital identity. Companies suffering a data breach can expect fines by the Courts of up to 4% of company turnover. And the owners of those identities will also be able to claim damages for infringement of their intellectual property rights. Large, class actions are inevitable. And even that is not the end of it.

Worst of all will be the brand-crippling adverse publicity, that goes on for months or even years, around how the loss occurred, the claims being filed, the hearings and the damages being awarded. It is easy to see why data, whilst vital to a modern business is also potentially a greater liability than any other threat you care to name.

Tony Sales is widely considered to be one of the finest criminal masterminds in the world. As an active criminal, he ran a gang of fifty villains and allegedly stole over €30,000,000 from financial institutions. He was nicknamed “Britain’s Greatest Fraudster” by the Press. He is a global expert on eTheft.

The methods he uses are not theoretical. Working with large businesses he actually “steals” their data and then shows them how to stop it happening again. Over two years ago he coined the phrase “data is the new cash” warning business of the crisis that was in their midst. A crisis that is looming ever larger on the horizon…

“Businesses are walking about with their eyes closed,” Tony says. “Typically, just the personnel data in the HR department of any large organisation is worth about €1,000,000 on the dark web, never mind the customer data! Anyone with access can sell it without ever downloading it or removing it from the office. If risk managers understood that they would take much better care of it! And with the new fines and law suits that business will get if they suffer a data breach, you’re going to see brands being destroyed, it is inevitable.”

In his ground-breaking presentation, exclusive to Retail Risk and eRisk conferences around the world, Tony Sales explains how he selects eTheft targets, shares real footage of him breaching the data and physical security of some of the most sensitive businesses imaginable and demonstrates what data he routinely manages to get. He then shows how a criminal monetises the data.

Tony will share his insights into what businesses should do to protect their data from eTheft, their businesses from legal actions in the courts and their brands from losing the trust of their customers.

If your business stores data – and what modern business does not – this is an unmissable presentation given by a uniquely qualified person. Join Tony at Retail Risk conferences globally. Retailers can sign up for their FREE delegate pass at www.retailrisk.com at the following conferences:

Retail Risk – Stockholm 11th May
Retail Risk – Toronto 22nd June
Retail Risk – Dublin 6th July
Retail Risk – Frankfurt 20th September
eRisk – Leicester 5th October