Sports retailer JD Sports has authorised the installation of electronic article surveillance (EAS) tag ‘The Concept Tag’ to over 200 stores after seeing a reduction of tagged garment theft of between up to 75% in stores in the UK, France and the Netherlands.

The move will see the entirety of JD Sports’ fascia stores across Europe fitted with the system and will be completed in time for the key Christmas trading period.

The rollout comes four years after JD Sports partnered with EAS equipment manufacturer  Agon Systems to test and develop the Concept Tag – an award-winning collaboration between retailer and supplier that has seen impressive results from the outset.

Alongside the UK rollout, JD Sports is also installing the Concept Tag system in its newly acquired set of stores in Australia.

It is calculated that a rollout of this innovation across a typical retailer’s estate, with an average 1.3% stock loss, would add a 4 to 5 percent increase in pre-tax profits.

Tim Edwards, Group Profit Protection Director of JD Sports Fashion PLC: “After working closely with Agon on the development of the Concept Tag, combined with the remarkable loss prevention statistics across the all European JD Sports stores, it was an easy decision to recommend rolling this out to more stores within the JD estate.”

“With Christmas a time that traditionally sees increased levels of retail crime, we are confident that getting the system in place by then will have a strong effect on our retail loss prevention efforts across the holiday period.”

Sean Welch, Managing Director of Agon Systems:We are delighted that JD Sports has made the decision to push the Concept Tag out to such a large number of stores across Europe.”

“It is a testament to the effectiveness of the system and is more proof that it’s a sure-fire way to dramatically improve a retailer’s bottom line.”